Performance Marketing
Performance Marketing Agency US & UK
FlowMind is a performance marketing agency for US and UK growth teams. We run Google Ads, Meta, LinkedIn, YouTube, and select programmatic channels — tied to CAC payback, ROAS, and pipeline contribution. No vanity dashboards. Book a strategy call or read our ROAS benchmarks guide.
Channels we run as a performance marketing agency
- Paid search: Google Ads (Search, Shopping, Performance Max), Microsoft Ads for niche B2B markets. Brand vs non-brand discipline, match-type strategy, feed engineering for ecommerce.
- Paid social — DTC: Meta Advantage+ shopping, broad targeting with creative as the lever, structured testing of statics, video, and UGC variants.
- Paid social — B2B: LinkedIn ABM and demand gen, retargeting layers, offline conversion imports from CRM for value-based bidding.
- YouTube & Demand Gen: mid-funnel awareness with disciplined attribution — used when Search demand is capped or to seed retargeting.
- Programmatic & retargeting: selective use of retargeting platforms; we will tell you when retargeting is fluff and when it earns incremental revenue.
- Conversion tracking and analytics: GA4, server-side tagging, offline conversion imports, and dashboarding — because reporting drives bidding.
Channel selection by business model
Performance marketing channel mix by business model.| Business model | Primary channels | Secondary channels |
|---|
| DTC / Ecommerce | Meta Advantage+, Google Shopping, Performance Max | TikTok, YouTube, Pinterest |
|---|
| SaaS (PLG) | Google Search, Reddit, comparison content + retargeting | LinkedIn, YouTube |
|---|
| SaaS (sales-led) | LinkedIn ABM, Google Search | YouTube, Meta retargeting |
|---|
| B2B services | Google Search, LinkedIn | Meta retargeting, programmatic |
|---|
| Local / multi-location | Google Local, Search with geo | Meta with geo, programmatic |
|---|
Why “ROAS” alone is the wrong KPI
Last-click ROAS overstates branded campaigns and undervalues mid-funnel. Most accounts that look profitable on a 4× ROAS dashboard are bleeding cash because brand searches are doing the heavy lifting. We measure:
- Incremental ROAS: via geo holdout tests or conversion-lift studies.
- New-customer CAC: separated from repeat-purchase economics.
- CAC payback: weeks-to-payback against gross margin (not revenue).
- Channel contribution to pipeline: measured at MQL, SQL, demo, and closed-won stages where CRM allows.
Performance marketing pricing
- Launch ($1,499/mo): single channel focus, monthly cadence, foundational tracking.
- Growth ($3,000–$5,000/mo): 2–3 channels, weekly sprints, creative testing, CRO collaboration.
- Scale ($5,000+/mo): full-funnel paid programme, incrementality testing, dedicated senior strategist.
See full plans on our pricing page, or read how PPC management cost is structured in 2026.
Related services and reading
Performance marketing — frequently asked questions
What is performance marketing — and how is it different from PPC?
Performance marketing is a measurable, conversion-led discipline across paid search, paid social, programmatic, and partner channels. PPC is one channel within performance marketing. A good performance agency picks the right channels for your stage and economics — not the channels they happen to specialise in.
Which channels do you run?
Google Ads (Search, Shopping, Performance Max, YouTube), Meta (Facebook + Instagram), LinkedIn for B2B, TikTok for DTC, Reddit and Quora for niche intent, and select programmatic / retargeting platforms. Channel mix is decided by your CAC payback model, not vanity.
How much should I spend on performance marketing per month?
For most brands, $10k–$50k/month of media spend is where you can begin to learn fast enough. Below $5k, focus on one channel and protect spend on intent terms. Above $250k, channel diversification and incrementality testing become essential.
How do you report on performance marketing?
Live Looker Studio dashboard with channel-level CAC, ROAS, payback, and contribution to pipeline or revenue. Monthly business review tied to qualified outcomes — not impressions. Weekly Slack updates with shipped changes.
Do you handle creative or just media buying?
We handle both. Creative quality is the single biggest driver of paid social CPM and CTR. We collaborate with your team or our in-house creators on static, motion, and UGC variants — and run structured creative tests, not random swaps.
How do you measure incrementality?
Geo holdouts, channel pause tests, MMM-lite analysis where data allows, and conversion lift studies on Google and Meta. We report on incremental contribution because Last-Click ROAS overstates branded and bottom-funnel channels.