Performance Marketing

Performance Marketing Agency US & UK

FlowMind is a performance marketing agency for US and UK growth teams. We run Google Ads, Meta, LinkedIn, YouTube, and select programmatic channels — tied to CAC payback, ROAS, and pipeline contribution. No vanity dashboards. Book a strategy call or read our ROAS benchmarks guide.

Channels we run as a performance marketing agency

Channel selection by business model

Performance marketing channel mix by business model.
Business modelPrimary channelsSecondary channels
DTC / EcommerceMeta Advantage+, Google Shopping, Performance MaxTikTok, YouTube, Pinterest
SaaS (PLG)Google Search, Reddit, comparison content + retargetingLinkedIn, YouTube
SaaS (sales-led)LinkedIn ABM, Google SearchYouTube, Meta retargeting
B2B servicesGoogle Search, LinkedInMeta retargeting, programmatic
Local / multi-locationGoogle Local, Search with geoMeta with geo, programmatic

Why “ROAS” alone is the wrong KPI

Last-click ROAS overstates branded campaigns and undervalues mid-funnel. Most accounts that look profitable on a 4× ROAS dashboard are bleeding cash because brand searches are doing the heavy lifting. We measure:

Performance marketing pricing

See full plans on our pricing page, or read how PPC management cost is structured in 2026.

Related services and reading

Performance marketing — frequently asked questions

What is performance marketing — and how is it different from PPC?

Performance marketing is a measurable, conversion-led discipline across paid search, paid social, programmatic, and partner channels. PPC is one channel within performance marketing. A good performance agency picks the right channels for your stage and economics — not the channels they happen to specialise in.

Which channels do you run?

Google Ads (Search, Shopping, Performance Max, YouTube), Meta (Facebook + Instagram), LinkedIn for B2B, TikTok for DTC, Reddit and Quora for niche intent, and select programmatic / retargeting platforms. Channel mix is decided by your CAC payback model, not vanity.

How much should I spend on performance marketing per month?

For most brands, $10k–$50k/month of media spend is where you can begin to learn fast enough. Below $5k, focus on one channel and protect spend on intent terms. Above $250k, channel diversification and incrementality testing become essential.

How do you report on performance marketing?

Live Looker Studio dashboard with channel-level CAC, ROAS, payback, and contribution to pipeline or revenue. Monthly business review tied to qualified outcomes — not impressions. Weekly Slack updates with shipped changes.

Do you handle creative or just media buying?

We handle both. Creative quality is the single biggest driver of paid social CPM and CTR. We collaborate with your team or our in-house creators on static, motion, and UGC variants — and run structured creative tests, not random swaps.

How do you measure incrementality?

Geo holdouts, channel pause tests, MMM-lite analysis where data allows, and conversion lift studies on Google and Meta. We report on incremental contribution because Last-Click ROAS overstates branded and bottom-funnel channels.

Let's grow your business — wherever you are in the US, UK, UAE or Canada

Our team works across time zones to serve clients in the United States, United Kingdom, UAE, Canada, and Australia. We offer EST morning calls, GMT afternoon calls, and async communication via Slack. English is our primary working language. Fill in the form and we'll respond within 24 hours — guaranteed.

📍 Serving clients across the US, UK, UAE, Canada & Australia · Remote-first, globally distributed team · EST & GMT timezone coverage
🕐 Mon–Fri, Flexible Coverage Across Global Time Zones