Ecommerce / DTC
Shopify, WooCommerce, headless. Shopping + Performance Max-led account structures with feed engineering, brand vs non-brand isolation, and ROAS targets calibrated to gross margin.
Google Ads Management
Google Ads Management for US & UK Brands
FlowMind is a Google Ads management agency for US and UK ecommerce, SaaS, and B2B brands. We cut wasted spend, fix conversion tracking, and scale only the campaigns that map to qualified revenue. From $1,499/month — no minimum ad-spend lock-in. Start with a free Google Ads account audit.
What our Google Ads agency manages
We operate every Google Ads surface that has commercial intent — and we are honest about which ones don't suit your business model. Common scope:
- Search campaigns: brand, non-brand, competitor, and high-intent commercial queries. Match-type discipline, SKAG vs theme structures based on volume.
- Shopping & Performance Max: feed optimisation, asset group structure, brand exclusions, and signal management. Critical for ecommerce.
- YouTube and Demand Gen: mid-funnel awareness with disciplined attribution — used when Search demand is capped.
- Conversion tracking: GA4 + Google Ads + offline conversion imports from your CRM. The most common reason ROAS looks bad is broken tracking.
- Landing page experience: coordinated with our CRO and dev teams to fix LPs that crater Quality Score and inflate CPC.
- Reporting and review: live dashboards, monthly business review, weekly Slack updates with shipped changes.
Industries we manage Google Ads for
SaaS / B2B Tech
Pipeline-tied PPC: trial vs demo intent split, offline conversion imports from HubSpot/Salesforce, value-based bidding once enough qualified conversions exist.
B2B services
Lead-gen campaigns with strict negative-keyword hygiene, lead scoring feedback loops, and geo + bid modifiers that reward your ICP, not tyre-kickers.
Local / multi-location
Location-tier campaigns, call tracking, store visit conversions where eligible, and inventory feed alignment for retailers running both ecommerce and physical.
Our Google Ads management process
| Phase | Output | KPI |
|---|---|---|
| Week 1: Audit | Account audit, tracking validation, wasted-spend analysis, prioritised backlog | Baseline + waste % |
| Weeks 2–4: Foundation | Conversion tracking rebuild, account structure clean-up, negative keyword sweep, feed fixes | CPA reduction, conversion fidelity |
| Month 2–3: Optimise | Bid strategy testing, asset group iteration, audience signals, search term mining | ROAS, qualified-lead rate |
| Month 4+: Scale | Profitable spend ramp, channel diversification (YouTube/Demand Gen), incrementality testing | Incremental revenue, CAC payback |
Google Ads management pricing
- Launch ($1,499/mo): single account, up to $20k/mo ad spend, monthly reporting, structural fixes.
- Growth ($2,999/mo): multi-campaign account, up to $75k/mo ad spend, weekly optimisation cadence, CRO collaboration.
- Scale ($5,000+/mo): multi-market or multi-account, $100k+/mo ad spend, senior strategist lead, dev + analytics integration.
For deep-dives, see how PPC management is priced in 2026, what counts as a good ROAS by channel, and how to reduce Google Ads cost per lead.
Why brands switch their Google Ads agency to FlowMind
- Audit-first, opinion-second: we don't blame your previous agency without proof — we show wasted spend before we propose anything.
- Tracking that actually works: 7 out of 10 underperforming accounts we audit have broken conversion tracking. We fix it before we touch bidding.
- No padded retainers: small accounts get small fees. Pricing scales with complexity, not vanity.
- Senior strategist contact: direct Slack/email with the person doing the work — no AM layer.
- Revenue-tied KPIs: CAC payback, qualified-lead rate, blended ROAS — not impressions.
- Integrated team: when an LP is the bottleneck, our CRO and dev teams ship the fix in the same week.
Related reading
Google Ads management — frequently asked questions
How much does Google Ads management cost?
Reputable agencies charge either a flat monthly fee ($1,500–$10,000+) or a percentage of spend (typically 10–20%, with a minimum). FlowMind starts at $1,499/month with no minimum ad-spend requirement. Pricing scales with campaign complexity, geographies, and conversion-tracking depth.
How long until Google Ads campaigns get profitable?
Most accounts see meaningful efficiency gains within 30–60 days of optimisation: cleaner conversion tracking, negative-keyword expansion, structural rebuilds, and Smart Bidding signals. Sustained ROAS improvement compounds over 90+ days as learning algorithms get cleaner conversion data.
Do you require a minimum monthly ad spend?
No. We work with monthly ad budgets from $2,000 to $250,000+. We will tell you honestly if your budget cannot support the channel mix you want — and recommend the right campaign type to start with.
Can you handle Google Shopping and Performance Max?
Yes. We run Search, Shopping, Performance Max, Demand Gen, and YouTube. For ecommerce, Shopping + Performance Max usually carries the load; we structure feeds, build asset groups, and isolate brand vs non-brand spend so reporting is honest.
Do you also handle the landing pages and SEO?
Yes — and we recommend it. Most underperforming Google Ads accounts fail because of landing-page experience, not bidding. We pair PPC with our SEO, CRO, and web development teams when needed, so paid traffic actually converts.
How do you report on Google Ads performance?
Live Looker Studio dashboard, monthly performance review tied to revenue or pipeline, weekly Slack updates on what we shipped and why. No impression-padded PDFs. KPIs include CPA, ROAS, qualified-lead rate, and CAC payback — not just clicks.
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